Speed to lead by ad genius

Your leads go cold in five minutes.

Most contractors wait 29 hours

A live appointment setting service for home service contractors.

US and Canadian agents, including expats, contact, qualify, and book your inbound leads in real time, before they call the next contractor on the list.

21x

More likely to qualify a lead contacted within five minutes vs. 30 minutes

Harvard Business Review / InsideSales

78%

Of buyers choose the vendor that responds first

Velocify / Lead Response Management Study

29 hrs

Average home service lead response time across the industry

Ad Genius research, 507 Home Service Contractor Websites, 2026

at a glance

Speed to Lead is a live appointment setting service built for established home service contractors including HVAC companies, roofing contractors, painters, electricians, plumbers, and other residential trades who are generating inbound leads and losing them before anyone picks up the phone. Ad Genius deploys a trained team of US and Canadian agents, including expats, who contact warm leads immediately, qualify them against the client’s job criteria, and book confirmed appointments directly onto the client’s calendar. The service integrates into the client’s existing Ad Genius marketing pipeline and is available to any Ad Genius client, whether engaged through a growth program or an individual marketing service. Pricing is $1,497 setup, $1,297 per month, plus $75 per qualified set appointment. Month-to-month with 21 days written notice to cancel. Ad Genius is based in Phoenix, Arizona and serves home service contractors nationwide.

The owner is on the job. The lead is on the phone. Nobody wins.

A contractor who builds a real business does not lose leads because he does not care. He loses them because he is doing the work he built his business to do.

He is on a roof at 2pm when the form comes in. He is under a sink when the phone rings. He is driving between jobs when the homeowner fills out a quote request, waits 20 minutes, and books with the first contractor who called back.

This is not a motivation problem. It is a capacity problem. The owner of a growing home service business cannot be in the field, managing crews, writing estimates, ordering materials, and answering a phone within five minutes of every inbound lead simultaneously. Nobody can.

The contractors who solve this problem by hiring internally run into a different wall. A full-time in-house caller at $60,000 per year, fully loaded with benefits, payroll taxes, and employer overhead, lands at $75,000 to $80,000 annually. And what that money often buys is an office manager or admin who did not sign up to be on the phone, is not trained for lead qualification, works set hours, takes sick days, and has real turnover risk in a tight labor market. The phone still does not get answered at 7pm on a Saturday.

Speed to Lead is a trained team whose only job is to pick up the phone, make the call, qualify the lead, and book the appointment. Focused entirely on one task. Available when the business needs them. Paid on performance for qualified appointments, which means their incentive is exactly aligned with yours.
Before & After
Without Speed to Lead With Speed to Lead by Ad Genius
Lead comes in during an install. Lead comes in during an install.
You see the notification four hours later. An agent calls within minutes and qualifies the job.
You call back. They already booked with someone else. Appointment booked on your calendar before you finish the current job.
The lead cost $60 in ad spend and generated zero revenue. You see the confirmed booking when you check your phone.
THE COST OF ONE IN-HOUSE CALLER VS. SPEED TO LEAD
One In-House Caller Speed to Lead
Annual cost $75,000 to $80,000 fully loaded $1,297/month retainer plus $75 per qualified appointment
Availability Set hours, sick days, turnover risk Extended hours, 7 days a week, built to your schedule
After-hours coverage Unlikely Available. Most clients choose 8am to 8pm, 7 days.
Training On you Structured qualification training included
Incentive structure Salary regardless of bookings Commission on qualified appointments booked
Reluctance to be on the phone Common Not applicable. This is the job.
Notice to exit Two weeks minimum 21 days written notice

From lead to booked appointment. Fast.

Speed to Lead is fully integrated with your Ad Genius pipeline. The moment a lead comes in, the calling team is notified. Everything is recorded, tracked, and reported. Nothing falls through.

01 Inbound
Live call answering

When a prospect calls in from any Ad Genius-driven channel, the team answers. Not voicemail. A trained live agent, ready to qualify and book.

02 Outbound
Real-time follow-up

Form submission leads are called within minutes. Two calls per day, seven days straight, weekends included. The 7-day window maximizes contact rate without burning the lead.

03 SMS
24/7 text response

Every inbound text from a lead gets a live response around the clock. Because homeowners do not only reach out during business hours.

04 Qualification
Verified appointments

The team confirms homeowner status, decision-maker, job timing, and calendar availability, and asks whether anything would prevent them from keeping the appointment. Weak leads are filtered before they reach your calendar.

05 Confirmation
No-show reduction

Before your appointments, the team calls to confirm and reschedules what needs rescheduling. So you show up to jobs that are actually ready to close.

06 Transfer
Warm live handoffs

When a qualified lead is ready to talk to your team right now, the calling team transfers them live. No lag. No lost momentum. A warm handoff to the person who closes.

What is included. What is not.

Speed to Lead is a defined service with a defined scope. We are not a general call center. We are a dedicated appointment setting team trained on your business, your services, and your market.

Included

  • Inbound lead response within minutes of submission
  • Outbound follow-up on warm leads in the pipeline
  • Twice-daily follow-up cadence across the 7-day window
  • SMS response capability for leads who prefer text
  • Appointment confirmation before booking
  • Warm transfer to your team when the homeowner requests it
  • All calls recorded and available for your review
  • White-labeled: agents call under your company name
  • Reporting on contact rates, set rates, and no-show rates

Not Included

  • Cold outbound prospecting or cold calling
  • Aged lead lists
  • Sales closing or pricing conversations
  • After-hours emergency dispatch
  • Leads beyond the 7-day follow-up window

Not a call center. A conversion layer.

Most appointment setting services are offshore, volume-driven, and incentivized to fill calendars regardless of lead quality. Speed to Lead by Ad Genius is built differently because the contractors who use it have different standards.

US and Canadian agents only, including expats.

Every agent who contacts your leads is based in the United States or Canada, including expats living abroad. No offshore calling. No accent friction. No communication gaps with the homeowners you are trying to book. Cultural fluency is not negotiable when a homeowner is deciding whether to spend $12,000 on a new system.

Commission-based on qualified appointments.

Agents earn per confirmed, qualified appointment. They are not paid to fill a calendar. They are paid to book appointments that actually result in a truck in the driveway. That alignment matters.

Trained for the trades.

Every agent goes through structured sales and qualification training before they work a single lead. The focus is consistency, professional homeowner communication, and qualification rigor. Contractors do not get a warm body on the phone. They get a trained representative who understands the trades, knows how to handle objections, and is incentivized to book quality appointments, not just volume.

Trained for the trades.

Every agent goes through structured sales and qualification training before they work a single lead. The focus is consistency, professional homeowner communication, and qualification rigor. Contractors do not get a warm body on the phone. They get a trained representative who understands the trades, knows how to handle objections, and is incentivized to book quality appointments, not just volume.

Built to integrate, not bolt on.

Speed to Lead connects directly into your marketing pipeline. Lead data, attribution, and reporting flow through the same system you are already running. No parallel tools. No manual handoffs.

Configurable to your schedule.

Most clients run 8am to 8pm, seven days a week. Some run extended hours. Some run standard business hours. We build to what the business needs. There is no extra charge for extended coverage.

Warm leads only. No cold calls. Ever.

This service exists to protect the leads your marketing generates. The team will not call aged lists, client-supplied contacts, or any lead outside Ad Genius-driven sources. That boundary is non-negotiable and written into the agreement.

speed to lead by ad genius

Setup fee (one-time)

$1,497

Monthly retainer

$1,297/mo

Per qualified set appointment

$75

Contract
Month-to-month

Cancellation notice
21 days written

What counts as a qualified set appointment?

A confirmed calendar slot with a homeowner who is the decision-maker, has confirmed job timing, has checked their calendar, and has confirmed no conflicts. We ask directly whether anything would prevent them from keeping the appointment. If the lead would not pass that standard, it does not count as a billable appointment.

One service. Straightforward pricing.

No volume commitments. No long-term contracts. No complexity. Speed to Lead is available to any Ad Genius client, whether engaged through a growth program or an individual marketing service.

If you are already working with Ad Genius, ask us about adding Speed to Lead to your engagement. The integration is already in place.

Common questions about Speed to Lead

What types of contractors is Speed to Lead built for?

Speed to Lead by Ad Genius is built for established home service contractors who are actively generating inbound leads including HVAC companies, roofing contractors, painting companies, electricians, plumbers, and similar residential trade businesses. If your business is generating leads and losing them to slow follow-up, this service is designed for your operation.

What happens if a lead no-shows the appointment?

We confirm every appointment before marking it as set. If a lead cancels or no-shows after a confirmed booking, that appointment still counts as set because the agent completed their job. If a lead never confirms and the appointment is never booked, it does not count.

How long does the follow-up window last?

Seven days from the initial inbound lead. After seven days without a confirmed booking, the lead is considered exhausted and removed from active follow-up. This keeps the pipeline clean and focuses agent time on leads that are still warm.

Can we run our internal team alongside Speed to Lead?

Not on the same leads. Parallel follow-up creates confusion, duplicate outreach, and attribution problems. Speed to Lead is designed to be the dedicated follow-up system for the leads it covers. If you have an internal team handling other lead sources, that is fine. We just do not want two teams working the same contact simultaneously.

How do callers introduce themselves to my leads?

Agents introduce themselves as calling on behalf of your business by name. The service is white-labeled. From the homeowner’s perspective, they are hearing from your company, not from an outside team. Your brand, your name, your relationship.

Are calls recorded?

Yes. All calls are recorded and available for your review. This is a quality control tool. If you want to hear how your leads are being handled, you can pull any call.

Is Speed to Lead available without an Ad Genius marketing engagement?

No. Speed to Lead is built around Ad Genius-driven leads and integrates directly into the Ad Genius marketing pipeline. It is available to any Ad Genius client, whether on a program or an individual marketing service, but it is not offered as a standalone service outside an Ad Genius relationship.

Ready to stop losing leads you already paid for?

Schedule a call. We will look at your current lead volume, your response time, and whether Speed to Lead is the right fit for your operation.