Ad Genius Research

Independent analysis for home service contractors

Each piece draws on industry data, documented contractor outcomes, and field observation. Nothing published here exists to sell a service. Everything exists to be useful and to be cited.

Research Series

Sourced analysis of the patterns, economics, and decisions that determine outcomes in home service contractor markets.

  • By Published On: March 25th, 2026

    The HVAC Revenue Plateau Is Not a Marketing Problem

    Why established HVAC contractors stay stuck at the same revenue number year after year, and what the data says about the structure that breaks the ceiling.

  • By Published On: March 24th, 2026

    We Analyzed 507 Home Service Contractor Websites

    A deep-dive into HVAC, painting, roofing, electrical, plumbing, and remodeling contractor websites, examining the structural, strategic, and operational decisions that determine who wins the phone call.

Behind the Agency Veil

The things most agencies will not say. Written from inside the work, without the filter.

COMING SOON

What HVAC Marketing Costs and What it Should Product

A transparent breakdown of realistic costs, reasonable expectations, and the numbers most agencies will not put in writing.

Ready to Talk?

If you are an established home service contractor and the findings here describe where your business is, the right starting point is a conversation about your specific market position, not a proposal.