About Brett Williamson
Brett Williamson is the Founder and CEO of Ad Genius, a Phoenix-based digital marketing agency specializing in home service and professional service contractors. He works with established businesses competing in saturated local markets where visibility, trust, and conversion infrastructure determine who grows and who plateaus.
His work is grounded in direct experience across multiple home service trades including HVAC, roofing, painting, and electrical contracting, as well as professional services categories where long sales cycles and buyer trust are the primary growth constraints.
His research includes an analysis of 507 home service contractor websites, examining the structural and strategic decisions that separate top-performing contractors from the bottom 90 percent. His writing focuses on the operational realities of contractor marketing, not marketing theory.
Posts Written By Brett Williamson
Why HVAC SEO Is So Competitive in Local Markets
Roofing reviews directly influence close rates. Learn how trust, reputation, and homeowner decisions turn strong reviews into more booked jobs.
Retail Roofing vs. Storm Roofing: Why the Marketing Strategy Has to Be Different
Roofing reviews directly influence close rates. Learn how trust, reputation, and homeowner decisions turn strong reviews into more booked jobs.
Why HVAC Leads Spike in Summer and Winter
Roofing reviews directly influence close rates. Learn how trust, reputation, and homeowner decisions turn strong reviews into more booked jobs.
Why Roofing Reviews Impact Close Rates So Heavily
Roofing reviews directly influence close rates. Learn how trust, reputation, and homeowner decisions turn strong reviews into more booked jobs.
What Is a Good Cost Per Lead for Roofing Contractors?
What’s a good cost per lead for roofing contractors? See real CPL benchmarks, what affects pricing, and how to lower costs without losing lead quality.
Digital Marketing for Home Service Businesses: When It Works and When It Fails
Digital marketing works best for established service businesses that already deliver quality work but aren’t visible to their customers when they search.
Why Roofing Leads Fluctuate After Storm Season
Roofing leads spike during storms and vanish after. Learn why the insurance lag compounds the problem and how to build a system that produces leads year-round.
What to Expect When Working with a Web Dev Agency
Web development agency process from strategy to launch. See how it works.
9 Essential Website Features for Small Businesses in 2025 (+3 Bonus Upgrades)
Discover 9 essential website features and 3 bonus upgrades every small business needs in 2025 to boost traffic, engagement, and conversions.
Website Redesign vs Rebuild: What’s Right for You?
Learn whether your business needs a website redesign vs a rebuild. Compare costs, timelines, and SEO impacts to make the right choice for growth.
